Epic Restock at Jimmy Jazz's Reopening
Shoe and streetwear retail brand Jimmy Jazz decided to make some waves on Saturday, March 4th when they reopened a store in the middle of Harlem, located at 132 West 125th Street. To celebrate, the retailer held a MONUMENTAL restock that had people coming in droves, like pigeons at the park. While talking to the crowd, I had found out there apparently had been people who drove from as far out as Chicago and Texas! Yup, Jimmy Jazz it on lock.
The picture above shows the inventory carried during the restock. YEAH, Jimmy Jazz opened the vault on this one. Shoes like Oxford Tan Yeezy 350 Boost, Pirate Black V.1, Shattered Backboards (both 1.0 and reverse), Space Jams and more were brought back. People with wristbands lined up by the hundreds and braved the chilling weather very early in the morning for a chance at a pair of missed grails and other heat. Even the NYPD had to get involved, stopping a few scuffles and announcing wristband numbers to enter the store on microphone. Pure NYC. With people's purchases, Jimmy Jazz gave away free tickets to see Dipset leader and Harlem's own Cam'Ron, as well as A$AP Ferg at the legendary Apollo Theater right next door.
It was a crazy event that brought many sneaker heads together in what was one of the craziest restocks ever. Jimmy Jazz was able to tap into the Harlem vibe and bring out its local base as well as a few people from other states. Jimmy Jazz definitely made many people happy. Tune in for more info and blog posts at The JordanRack.